bKash Limited is a joint venture between BRAC Bank Ltd., Bangladesh, and Money in Motion LLC, USA. Ensuring access to a broader range of financial services for the people of Bangladesh is the ultimate objective of bKash. It has a special focus to serve the low income people of the country and promote sustainable micro-savings to achieve broader financial inclusion by providing financial services that are convenient, affordable and reliable.
bKash is working both as an extension of BRAC Bank and as a full-scale mobile phone-based payment switch. This will highly benefit the country as 83% of the population lives under $2 a day and access to finance can help in improving their economic situation. Less than 15% of Bangladeshis are connected to the formal financial system whereas 44% of total population are having mobile phones. Providing financial services using this mean can make the service more accessible and cost effective for the vast population of Bangladesh.
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