TV Commercial
A customer is surprised to find that even a local grocery store facilitates Payments via bKash. The shopkeeper smiles and lets him know that Payments via bKash is now available in stores of all sizes. The customer is happy that he could easily pay with bKash. During this Eid, bKash users can get up to 20% Cashback when they bKash Payments at 17,000 stores nationwide including outlets of popular 29 brands. The offer can be availed by making Payments through bKash at departmental stores, pharmacies, fashion houses, electronics stores, superstores and for purchasing air tickets.
bKash is here to serve the daily financial needs of Bangladeshi people. But not all bKash users are aware about right use of bKash. As a result, many of them are facing few problems. That is why everyone needs to remember following few points to use bKash worry free:
1. Never share your bKash Account PIN number or balance with anyone.
2. Check your account balance first, if in doubt, when anyone calls you asking to return the money they have sent mistakenly.
3. Don’t make any transaction with false hope of winning lottery on anyone’s provocation.
4. Do not dial any number or send money following anyone’s instruction when talking over phone without verifying their identity.
From an outlying village, school teacher Rahim’s only daughter Fatema’s wedding is taking place. As soon as the groom’s side reaches the wedding, the bride’s side blocks the gate as per the Bengali tradition and asks, “we are not letting you in unless you give 3,000 taka!”
This TVC informs the customers about the services and directives of bKash. It says how bKash is facilitating financial services to the mass and the unbanked people of the country. All the transactions of bKash are strictly in compliance with the rules and regulations of Bangladesh Bank. The records of transactions are securely stored and only the respective customer is responsible for all transactions carried out by him/her. Customers are advised to open their own bKash Wallet free of cost to make legal transactions safely and to remain cautious against any misuse of the service.
In this TVC we see a sweet relationship of a mother and her son.
The story starts at 1:00 AM, the night before Shumon’s final exam. Shumon wakes up his mom to borrow her phone to talk to his elder brother for some last minute mathematics problems. Before Shumon could get the solution of his mathematics problem, the phone runs out of mobile balance and the line gets disconnected. His world turns upside down and has no clue how he will get mobile balance this late at night.
Every New Year brings the promise of new hopes, new dreams. We must start a new journey with a smile, forgetting the troubles and weariness of the past. bKash wants to be beside you and bring a smile to your face on this happy journey. Wishing you a happy new year and better days ahead.
On her way back from school, Shiuli is informed by the local bKash Agent that her brother Sumon just sent money for his young wife Aisha through bKash. After reaching home, Shiuli announces the news and demands that her sister-in-law take her to the movies. Aisha is embarrassed by this public declaration. Observing this, Aisha’s father-in-law advises that she open her own bKash Account on her mobile phone so that her money matters remain private.
Rahmat, an elderly village dweller needs to send money urgently to his son Shafiq, who forgot to take money while leaving for the city. Rahmat goes to Iqbal, a nearby bKash Agent in his village. Iqbal explains to Rahmat that bKash gives the ease of sending money from home, at his convenience.
Housewife Nina, needs to buy some urgent groceries but does not have enough cash on her and is also in a hurry. On her walk to a nearby superstore, she calls her husband and asks to send the money to her bKash Account. She shops and happily pays with bKash at the store. Nina likes paying with bKash as it is simple, convenient and she no longer needs to carry cash.
Remitters from UK can now send money to bKash Account in Bangladesh from BRAC Saajan and its partner outlets. The remitter needs to mention bKash as the termination mode and the recipient needs to have a bKash account to receive the money directly in his/her bKash Account.