bKash Launched Payment Service with Bata Shoe Company Ltd.

May 14, 2012 Dhaka, Bangladesh

bKash Limited launched its payment service with Bata Shoe Company Limited on May 12, 2012 allowing customers to pay for Bata products through bKash. Muhammad Qayyum, Managing Director of Bata Shoe Company Limited and Kamal Quadir, Chief Executive Officer of bKash Limited officially launched the service by making a transaction at the Bata outlet at Bashundhara City Shopping Mall.

bKash payment service will be available initially at three major outlets of Bata in the capital: Bashundara City Shopping Mall, City Molly Capital Center in Gulshan and Bata Signal in Elephant Road. The launch is accompanied by an introductory offer of 10% CASH BACK for all purchases through bKash at these three outlets.

bKash aims to provide fast and convenient financial services to its customers through mobile phones. The service is currently available on Robi and Grameenphone subscribers, and will be available on other networks shortly.

Mr. Bishwajit Roy - Retail Manager, Riajur Reza Md. Faisal - Bank Operation Controller, Mr. Razib Jahan Ferdous - Advertising Manager from Bata, Mr. Adel Ahmed - Head of Business Development, Ms. Sania Mahmood - Head of Marketing, and Mr. Mohammad Azmal Huda - Head of Business Solutions & Operations from bKash were also present on the occasion.