bKash Limited, a leading mobile financial service provider in the country has launched a campaign offering 20 percent cash back to its customers if they make payment through bKash while purchasing goods from Deshi Dosh outlets. The campaign has been launched to celebrate the Bangla New Year 1421.
Started from April 08, 2014, the offer remains valid till May 13, 2014. Deshi Dosh is an outlet of 10 reputed local brand handicraft and boutique shops with outlets in Bashundhara City, Gulshan Link Road and Afmi Plaza in Chittagong. Apart from sending and receiving money, bKash is now being widely used for payment at different shops, restaurants and hotels across the country.
Once the payment is made through bKash, the customer will receive the cash back amount in his bKash account within next working day.
The customer will get a notification SMS upon receiving the cash back amount in his or her account. There will be no service charge for bKash payment.
“We are very happy to be partnered with Desi Dosh to launch the campaign as it going to be rewarding experience for our valued customers. We have planned to bring more exciting offers for our customers in future,” said Rezaul Hossain, Chief Commercial Officer of bKash.
Launched in 2011, bKash, a joint venture of BRAC Bank, US based Money in Motion and World Bank’s private sector investment arm IFC, offers a broad range of mobile financial services focused on reaching the unbanked population of Bangladesh.