Payment through bKash to Start Soon at Agora Outlets

December 29, 2011 Dhaka, Bangladesh

A Merchant Agreement between Rahimafrooz Superstores (RSL) and bKash Limited was signed recently. Under the Agreement, bKash payment facilities will be available at Agora outlets. Niaz Rahim, Managing Director of RSL and Kamal Quadir, CEO of bKash signed the Agreement on behalf of their respective organizations at RSL\s corporate office in Mohakhali.

RSL launched Agora, the first ever retail chain store in Bangladesh in 2001 and currently has nine outlets in Dhaka and one in Chittagong. RSL plans to expand the retail network to more outlets in Dhaka as well as other major cities of Bangladesh. These outlets provide customers with a valuable shopping experience guaranteeing high satisfaction in quality and convenience.

Agora now comes together with bKash with a state-of-the-art payment platform that allows transactions via mobile phones, such that customers will not need cash or credit cards for payment at Agora points of sales. Also, in case of emergency or fund shortage, customers in the store can instantly receive money from other bKash holders at other locations. The bKash service will thus provide more convenience and ease to Agora customers.

bKash Limited, a subsidiary of BRAC Bank offers mobile financial services to the banked and unbanked people of Bangladesh aiming to provide them with the ultimate time-saving, user-friendly and secure solutions for financial operations via mobile phones. Currently, bKash has over 60,000 registered users and 3000 agents nationwide.

On the occasion, bKash CEO said, “We are delighted to be signing this agreement with RSL, as it paves the way for a revolutionary mode of consumer transactions. It is the first agreement of its kind in Bangladesh whereby a partner merchant is accepting mobile payments from customers. We are grateful to Agora for embracing the new technology which has immense possibilities for similar applications nationwide. At bKash we are committed to enhancing the shopping experience at Agora by bringing a new, easy and secure mode of payment.”

Shams Haider, General Manager of RSL, Syed Mahbubur Rahman, Managing Director of BRAC Bank, and bKash\s Head of Business Development Adel Ahmed and Head of Business Solutions and Operations Mohammad Azmal Huda were also present at the Agreement signing.