bKash has distributed 15,000 books to 27 organizations including schools, voluntary organizations working for underprivileged and disadvantaged children. Few privately-run libraries were also included. bKash collected these books from visitors, writers and readers at Bangla Academy Book Fair, also donated from its own fund, and distributed through non-profitable organization Obhizatrik Foundation.
The books have been distributed to cultivate the habit of reading various books alongside textbooks among underprivileged children. This initiative also brings opportunity to read more books for the readers of privately-run libraries.
These books have been distributed in various non-profitable organizations and libraries such as: Spreeha, APON Foundation, Shishu Polli Plus, Switch Tahmina Banu Bidyaniketan, Whistle Bangladesh, Isha Lalbagh Pathagar, Diganta Foundation, Aparajeyo Bangladesh, Friday School, Ignite Foundation, Tokhhoshila School, Mojar School, Born to Smile, Prochesta and Obhizatrik Foundation’s schools.
Mir Nawbut Ali, Chief Marketing Officer of bKash said, “bKash will remain engaged with such initiatives of nurturing reading habit among children in future.”
Ahmed Imtiaz Jami, Founder of Obhizatrik Foundation, said, “This initiative of bKash has been praised by all for cultivating reading habit among the children. Integrated effort like this by corporate and non-profit organizations has set a good example.”
In a similar initiative in 2020 Book Fair, bKash collected books from visitors, readers and writers, donated from its own fund and distributed 7,500 books among the underprivileged children under book distribution program.
The relationship of bKash with books is remarkable. As a responsible corporate organization of the country, bKash is engaged with Bishwo Shahitto Kendro’s book reading program since 2014. Till now bKash has provided 253,600 books to 3.2 million students from 2,900 educational institutions to nurture the habit of reading books among next generation.
To spread the ideals of the great leader Bangabandhu Sheikh Mujibur Rahman among the students, bKash also distributed 20,000 copies of graphic novel 'Mujib' in 500 Bengali and English medium schools across the country in the year of Mujib’s birth centenary and the golden jubilee of the independence of Bangladesh.
In addition, bKash has been offering cashback at book fair for the last eight years to encourage people to buy books. Country’s leading MFS provider has also been working with Bangla Academy as the key sponsor of Ekushey Book Fair for the last four years.