bKash awarded Tamralipi, Baatighar and Amaravati for selling the highest number of books through bKash payment at Ekushey Book Fair. These publication houses were awarded in three categories.
Tamralipi won the first prize of an iPhone by accepting the highest number of payments via bKash in the ‘Pavilion’ category. Baatighar and Amaravati won Samsung mobile phones in two different stall categories.
Ali Ahmmed, Chief Commercial Officer of bKash, recently handed over the awards to AKM Tariqul Islam Roni, publisher of Tamralipi; Dipankar Das, owner of Baatighar and MA Matin, publisher of Amaravati Publication. Mohammad Irfanul Huq, Head of Merchant Business and Sirajul Mowla, Deputy General Manager of bKash; Farid Ahmed, President and Milan Kanti Nath, Senior Vice-President of Academic and Creative Publishers Association of Bangladesh were also present at the event.
To encourage the publishers to accept digital payments while selling books, country's largest MFS provider bKash organized this event.
bKash has been involved in book fair organized by Bangla Academy for a long time. It has been providing cashback offers at book fair for last eight years to encourage people to buy books. bKash has been associated with Bangla Academy Ekushey Book Fair as the main sponsor for the past four years as well.
In addition, bKash has been collecting books from readers, writers and visitors of the Bangla Academy Book Fair in last two years. Combining the books collected from this and also donated by bKash itself, bKash has distributed 22,500 books to the organizations and libraries for underprivileged children and general readers.