Guardian Life Insurance service through bKash ensures future security

August 02, 2022 Dhaka

Uncertainty is a part of life. Still, Mohammad Nazmul of Munshiganj purchased a life insurance policy for his mother, thinking about future security. Nazmul’s mother died of physical illness suddenly. He faced the harsh reality as well as financial hardship. Just then, he received BDT 1.5 lakh as insurance claim from Guardian Life’s digital insurance ‘Prottoy’, which he availed at the cost of BDT 250 from bKash app in the name of his mother. This money brought a sigh of relief to Nazmul’s family.

Insurance services are popular globally for various needs including health protection, financial security. Like other countries in the world, digital insurance services are now available in Bangladesh with the use of technology. One can avail this paperless insurance policy from anywhere through bKash app anytime. By availing Guardian Life insurance for his loved one from the insurance option of bKash app, Nazmul got a huge relief in the time of need.

Nazmul said, “I had trust in bKash app. I have been using various services of bKash app for a long time. I purchased Guardian Life Insurance policy after seeing the insurance option in the app and it was easy to avail. Even the insurance claim did not take much time and I got the money in the shortest possible time without any hassle. Digital insurance has been like a friend in the time of crisis.”

From purchasing policy to paying insurance premium to receiving claim payment; everything can be done from the bKash app. There is an opportunity to purchase various types of insurance policies of Guardian Life through bKash app. Customers can avail policies of yearly premiums ranging from BDT 150 to BDT 3,499 using the bKash app and can get life coverage of BDT 1 lakh to BDT 5 lakh. In addition, they can avail health coverage of BDT 50,000 for treatments.

Ali Ahmmed, Chief Commercial Officer of bKash said, “Effective financial inclusion is being ensured by using digital technology for basic financial services like insurance. Guardian Life Insurance and bKash have already set that example by launching digital insurance service jointly. We are continuing our efforts to make life easier, safer and hassle-free by bringing such integrated services for the customers.”

Sheikh Rakibul Karim, FCA, acting CEO of Guardian Life said, “Guardian Life is putting efforts to take Bangladesh's insurance sector to global standard through ‘Insurtech’ and to go further towards achieving inclusive insurance. We are the first to bring end-to-end digital platform, EasyLife, which offers services like paperless insurance purchase and insurance claims through eKYC. We are continuing our joint effort to cater digital insurance service to everyone, by leveraging bKash’s customer base of more than 62.5 million.”

This unique service of availing insurance from anywhere, anytime and getting insurance claims has boosted Nazmul’s confidence. To provide some financial security for an uncertain future, he has taken Guardian Life’s digital insurance policy for himself and family members. According to Nazmul, “There is no such security scheme like Prottoy for a family.”